LINK TO ARTIST WEBSITE
After doing the artist website research and analysis, I decided to create a professional website just as like BLACKPINK'S and SOMI'S. I included pages such as the home page, music page, tour page and store page where Y.RENE's fandom can interact and gain insight of what she is being up to lately.
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I have opted for a simple black background color for the website, as it is often perceived as elegant and classic. Given that the artist's album centers around a wealthy woman, I believe this color choice is appropriate.
The artist's image is closely associated with the color red, as it symbolizes femininity. To convey the artist's concept and captivate the viewers with the design, the homepage of the website prominently features the color red.
Home page also includes the artist's newest album release, and if you click the image, this will directly send you to the music page.
The world tour announcement is presented big in order to communicate clearly with the audience that Y.RENE is opening a world tour. World tours are a efficient way to keep loyal fans and also a marketing technique to gain more profit
In addition, the website's homepage features several sections showcasing the artist's merchandise, music video, a gallery of YRENE'S PHOTOS, and a subscribe box. These elements work together to create a professional and user-friendly website that is easy for fans to navigate. Moreover, the music video is linked with the merchandise section, as some of the images used for the merch are taken from the music video itself.
Then, in the music page, it feautures streaming websites for fans to stream Y.RENE's new album. Mostly every music artist have a account in music appts such as Spotify. This is a source of gaining revenue and also for audiences to engage with their music.
i made two world tour posters for Asia and Europe. Since Y.RENE's is known glogally it means that she has a huge fanbase.
As the artist is a fashion icon, I have designed a unique and stylish merchandise line for Y.RENE. With my passion for fashion design, I was inspired to create a wide range of clothing items that fans can wear both on the world tour and in their daily lives. This has resulted in a diverse collection of merchandise that offers fans a variety of options to choose from. I also used the same font for everything: music video, digipak, website, merchandise, etc.
DESIGNED ON CANVA
