1st day editing: joining the footage together with PREMIERE PRO
Colour grading with PREMIERE PRO
The font that I used for the music video title right at the beginning,
is called ROZHAONE. This font has a link to the artist's official
website, digi pak, and also it is shown on her social media posts.
This font is elegant font typically features clean lines, balanced proportions, and a sense of sophistication and refinement. These qualities are often associated with high-end or luxurious brands, as well as formal design contexts. The color white makes a noticeable contrast with the cake and candles, this color also suggests freedom and innocence which portrays the ideology of my artist. I believe that this font suits perfectly with the aesthetic and concept of the video, as well as the genre.
In this clip, I incorporated a "star" effect to accentuate the pearls on the artist's necklaces and other jewelry, which helps to showcase her luxurious lifestyle and high social status. This effect also conveys her elegant and fashionable personality, aligning with the typical codes and conventions of R&B music videos.
Furthermore, to maintain viewer interest and add depth to the video, I used a dissolve and double exposure effect in the following clip to create a visually captivating impression. I made sure to incorporate these details since my video lacks a narrative, in order to avoid any disconnection or confusion for the viewer.
As my music video is a concept video, I aimed to incorporate various creative and visually striking editing techniques, including inverse video editing. This technique provides a sense of irony and unexpectedness that can captivate the viewer's attention.
In addition, to keep the viewer engaged, the music video features numerous surprises such as the artist wearing at least six different outfits. These surprises add interest to the video and encourage viewers to keep watching, enhancing the overall concept of the video.
To keep the audience engaged in my music video, I incorporated a variety of camera techniques. Some shots were kept stable while others featured slight dynamic movements to add interest and visual appeal.
After filming, I used the app PREMIERE PRO to enhance some of the stable shots, making them even smoother and more stable. In addition, I added the distortion stabilizer effect to most of my clips, which resulted in a more polished and professional-looking final product with more accurate camera movements.
As previously mentioned in my research and planning of the mise-en-scene for my music video, I incorporated various video effects to align with the concept genre and subtly emphasize the lyrics. For instance, I used an old vintage camera filter in some shots to evoke a sense of nostalgia or memories, while the thermal filter conveyed emotions.
While the audience may not analyze these effects in as much detail as I did, I believe that these small details are crucial in making a concept music video successful. By incorporating these subtle visual elements, I was able to enhance the overall tone and message of the video, ultimately resulting in a more engaging and impactful viewer experience.
Here I also used the effect of overlapping to captivate the audience even more. The clock shot over the bathroom shot appears when the song says 'when is 4 o'clock of the morning', this image suggests the fact that she still thinking at 4 AM.
As per feedback from my classmates, the most captivating and professional shots in my music video were those with the artist wearing a red dress and the red lighting scene. To achieve the desired effect, I experimented with various lighting positions to create different contrasts and shades for the shots in this setting.
To further enhance the impact of the red lighting, I made adjustments in Premiere Pro to achieve the specific shade of red that I wanted. By utilizing these techniques, I was able to create visually stunning shots that left a lasting impression on viewers and contributed to the overall success of the music video. Moreover, I added a double exposure effect to portray again the title of the song 'thinkin bout you'.
Throughout my music video, I employed the use of a star effect to enhance the brightness and shine of the expensive props featured in various shots. By doing so, I was able to highlight the luxurious and high-end nature of the items and create a sense of opulence that aligned with the theme and concept of the video.
The star effect was particularly effective in accentuating the jewelry worn by the artist, showcasing their elegance and sense of style. Additionally, it drew attention to other lavish elements of the video, such as designer clothing and high-end accessories.
One aspect of the music video that was not planned before filming was the inclusion of a black shiny dress worn by the artist. This dress turned out to be a great addition to the video, as its shiny material aligned well with the codes and conventions of R&B music videos. Moreover, the feathers on the dress added a touch of elegance and sophistication to the overall aesthetic, contribution.
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