ARTIST CREATION
After researching the star creation of successful artists such as Rihanna, Blackpink, and Somi, I am reay to create my own artist persona and identity. I have decided to incorporate an element of absence and presence in my persona, which will create a paradox for my audience.
This means that I will advertise my artist through various channels such as stores, buildings, and social media platforms, which will enable me to maintain constant contact with my fans. By doing so, I will be able to build a stronger connection with my audience.
With this approach, I aim to create a sense of exclusivity for my fans, making them feel like they are part of a select group that has access to my content and persona. I believe that this approach will help me stand out in the industry and attract a dedicated fanbase.
Moreover, by maintaining a sense of ambiguity and mystery, I can pique the interest of my audience and keep them engaged with the content of the artist. This approach will also allow me to have more control over the artist's image and persona, as she can choose to be present or absent depending on the context. I believe that this marketing technique will help me connect with my audience on a deeper level and establish Y.RENE as a successful artist in the industry.


I've created a google form for my media classmates in order to know if I'm meeting the codes and conventions of R&B music videos and if they find my idea captivating. Besides, I asked them to help me to choose the artist's name and the album's name because I believe that we all are very creative and that they could help me to come up with a final decision.




These are the results from the google form, the final artist's name is going to be Y.Rene, and the album's title is going to be named 'Expédition Chic'. 'Expédition Chic' is also my favorite option because since it's a french sentence it gives off an expensive and fancy look. 'Expédition' translated in English it means 'dispatch', dispatch has the meaning of dealing quickly and efficiently something, which it links perfectly with the concept of the album and the song.
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Song tracks included in this album
1. THINKIN BOUT YOU
2. SEE YOU LATER
3. REMEMBER
4. NO INSTRUCTIONS
5. FUTURE LOVE
6. SIGMA FEMALE
7. WHAT NOW
8. UP-TO-DATE
9. FANCY ME
10. NEW RULES
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The album 'EXPÉDITION CHIC' by Y.RENE is about self-evolution and love, with each song track highlighting the personal journey of the artist in overcoming different obstacles in her life. While the album is primarily targeted towards women and intended to empower them, it does not exclude any specific gender from enjoying the music and purchasing the album. Y.RENE's music and lyrics are meant to resonate with anyone who has gone through similar life experiences and can relate to the themes of self-growth and love. With this album, Y.RENE aims to inspire and uplift her listeners, regardless of their gender or background, and offer them a sense of comfort and strength through her music.
Y.RENE DESCRIPTION AND CAREER

In addition to her impressive music career, Y.RENE is a Chinese R&B music artist who is also known for her sense of fashion and style. Her unique and edgy fashion sense has earned her a following of young fashion enthusiasts who look up to her as a style icon. She frequently shares her fashion tips and beauty secrets on her social media platforms, inspiring many young people to experiment with their own style.
Another interesting fact about Y.RENE is that she has lived in many different countries, including China, Spain, and the UK. This has given her a diverse audience and allowed her to gain exposure to different cultures and styles, which she incorporates into her music and fashion choices. She often posts on social media about her resting days where she travels to different places and learns about culture.
Furthermore, Y.RENE has participated in survival shows, demonstrating her versatility and resilience as an artist. She has shown her ability to adapt and excel under pressure, proving herself to be a determined and hardworking individual.
Overall, Y.RENE is a multi-talented artist who has made a name for herself in the music and fashion industries. Her impressive achievements at such a young age are a testament to her talent and dedication, and it will be exciting to see what she accomplishes in the future.
Y.RENE's latest album 'EXPÉDITION CHIC' has achieved immense popularity among fans globally, both in stores and on streaming platforms like Spotify. Her star persona concept, 'Independent woman,' resonates throughout her discography, where she shares her various life experiences related to love, friendships, stress, family relationships, youth, and her approach to overcoming them by prioritizing self-care and achieving balance. In the music video for 'Thinkin bout you,' Y.RENE showcases a luxurious lifestyle with high-end items that symbolize her success as a music artist, which she was able to achieve by persevering despite numerous obstacles.