Numerous music artists utilize Instagram as a platform to promote their music, releases, albums, brands, and to connect with their fans. Each artist has their own distinct style and aesthetic that distinguishes them from others and draws followers who appreciate their unique concept. Based on my previous research on how Kpop idols, specifically the Blackpink members, utilize social media, I have decided to create a similar Instagram feed. My approach will involve sharing content that showcases the artist's music career journey, as well as her personal life and persona behind the camera. Rather than posting only promotion content, her posts are also creative, she inspire her fandom with her unique style
https://www.instagram.com/yrenewithy/
Instagram link
Brands will frequently seek out collaborations with my artist 'Y.RENE' due to her sizeable following and influential presence among her fans. Through promoting brands on her social media page, Y.RENE can generate brand awareness among its followers, resulting in increased sales and exposure for both the brand and the artist. Moreover, collaborating with brands can serve as a crucial revenue stream for her and her music label 'L.C. ENTERTAINMENT'. To summarize, endorsing brands is a popular approach among artists and can serve as mutually beneficial for both.
Y.RENE is an ambassador of several brands like YSL and CALVIN KLEIN, these brands have completely different aesthetics which could highlight her different personality, someone who enjoys being chic but also stays sporty and comfortable.
These brand promotions are not associated with the music video, but rather with her successful career and persona. Furthermore, brands are frequently promoted in some artists' music videos, yet this isn't the case.
Promotion ads on buildings to attract people on the streets. Making revenue for the brand and also herself
In order to generate excitement and anticipation among her fans for her upcoming song 'THINKIN BOUT YOU', Y.RENE shares pre-release content on their Instagram account. This includes teasers, concept videos, poster reminders and other exclusive behind-the-scenes content. By doing so, she can create a buzz around her upcoming work and increase engagement. Additionally, pre-release content can help Y.RENE impact the public's reaction and interest in her new music, enabling her to successfully use marketing strategies and make any necessary adjustments before the official release.
All of these marketing techniques have a link with the music because she posts clips and photos from the music video footage. Fans after listening the few lines of the lyrics might get emotional and captivated to know what Y.RENE will provide them
Y.RENE shares vacation content on her Instagram account as a way to connect with her fandom on a more personal level and showcase a more human side of herself and break that barrier of only being a 'star'. This will also curate her Instagram feed and make it more visually appealing. Moreover, sharing her vacation experiences, it provides insight into her personal life and shows that she has interests and hobbies outside of their music career. This can help build stronger connections with her audience and deepen their relationship.
After an artist releases a new song, it is common for them to promote it on social media. This promotion serves two purposes: the first is to build anticipation for the song's release, and the second is to remind fans that the song is available to listen to.
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Highlights are a popular interaction method on Instagram. This tool is shown in artists' feeds to reassure audiences about important activities and events. In this case, YRENE has highlighted her World tour dates and merch, partnerships with YSL AND CK, and last but not least a highlighted with come song covers to suggest her amazing singing skills.
News: YRENE also posts news about her and her music to keep interacting with fans about current events.