2 WEBSITE AND SOCIAL MEDIA ANALYSIS - JEON SOMI

website link: https://www.jeonsomiofficial.com/#/

Somi is a Korean-American singer who made her debut at the age of 15 in 2016 and has since evolved from an innocent teenager to a poised and confident artist. She is a prominent figure in promoting body positivity, having experienced online body shaming after shedding a significant amount of weight. Somi's musical releases are typically limited to one or two singles per year, each featuring a fresh concept that leaves a lasting impression on her fans. Like Blackpink, Somi maintains a strong social media presence and official artist website to engage with fans and keep them informed of significant events. Despite having similar functionality, Blackpink and Somi's websites differsn terms of aesthetics and concept.

Her concept is similar to 'Blackpink's' which is girl crush. Therefore, Somi's website design is influenced to the title of her latest song called 'XOXO', where she portrays the themes of finding indepence in a powerful way after braking up with her ex.

The site uses a black and white color scheme, which gives it a sleek and modern look that complements Somi's image as a confident and edgy artist. The black painting dots look a like to 'blod', this might emphasize the fact that she might want revenge. Moreover, the car illustrated at the left side of thr left symnbolises power and feminity reversing stereotypes that women can also own expensive cars. The word wrote on top of the car 'busted' references to her 'playful and bad girl' persona.

The website also features a bold, blocky font that reinforces this image and gives the site a sense of authority. The layout is also intuitive, with a clean and uncluttered design that makes it easy to focus on the content. The site's use of white space also contributes to this sense of clarity and organization.

Furtheremore, the use of social media links on the website is well-integrated into the site's design, making it easy for fans to connect with Somi on her various social media platforms. This is important for a modern artist like Somi, who relies heavily on social media to connect with her fans and promote her music.

The website design effectively complements her persona of being a girl crush, with features like vibrant fonts and edgy photographs aligning well with her overall concept. This ensures that she is able to convey her message successfully.

After "Produce 101," Jeon Somi debuted in the project girl group, I.O.I. Her image at this time was still relatively youthful, with long hair and a bright, cheerful demeanor. However, as she continued to pursue her solo career, she began to experiment with her image and style. In 2019, she shocked fans by debuting with short hair, which gave her a more mature, edgier look. The shorter hair also accentuated her facial features, giving her a more defined jawline and cheekbones. Jeon Somi's physical transformation continued in 2020 when she made a comeback with her first solo album, "What You Waiting For." She dyed her hair a vibrant orange color, which complemented her tanned skin and brought out her fierce, confident persona. Her stage outfits also became bolder, featuring revealing and edgy designs that showcased her toned physique. Overall, her appearance had transformed from a cute, innocent teenager to a mature, sexy artist.

Somi effectively utilizes Instagram to engage with her fans and promote her music, taking a page from BLACKPINK's marketing playbook. With a diverse fan base across the world due to her Korean-Canadian heritage, she showcases her fashionista side by collaborating with luxury brands and promoting them on her social media. Additionally, Somi boosts her music's visibility by reposting fans' dance covers of her songs on her Instagram stories, a common practice among K-pop artists to express gratitude to their fans and stay connected with them. This marketing technique is quite successful as it encourages the entire K-pop fandom to create and share content in hopes of getting noticed by their idols.

SOMI IS ALSO REALLY ACTIVE ON TIKTOK

Tiktok has emerged as one of the most popular social media platforms today, attracting a wide range of users from teenagers to young adults. It has become an essential tool for businesses looking to expand their reach and connect with a larger audience. Tiktok's algorithms help these businesses to promote their brand and increase visibility by featuring them on users' For You Pages.

In the world of music, Tiktok has also become a crucial platform for artists to promote their music and interact with their fans. While some artists like Somi actively use their Tiktok accounts to keep their fans engaged and follow the latest trends, others like Blackpink tend to be less active and only use their accounts to promote their music during comebacks.

Somi's use of Tiktok goes beyond promoting her music, as she often participates in popular trends and challenges to connect with her fans on a more personal level. This allows her to maintain an active presence on the platform and establish a deeper connection with her fans. In contrast, Blackpink's approach is more focused on promoting their music and less on engaging with fans through the platform.

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