MUSIC VIDEO ANALYSIS, GONE - ROSÉ

Rosé, a well-known kpop idol, performs the song Gone. This song is a hybrid of soft indie rock and R&B, and it's especially intricate because of its relaxing melody accompanied by her incredible, one-of-a-kind voice. Rosé explores into themes such as heartbreak, loss, and the process of moving on from a previous relationship. The video's main message is that it's okay to let go of someone who is no longer with you. The "Gone" music video's ideology is to show self-empowerment and self-love. ROSÉ is portrayed as a strong and independent woman who can overcome heartbreak and find happiness on her own. This message is important because it encourages viewers to value themselves and their own well-being instead of remaining in a toxic or unsatisfying relationship. As a result, the intended audience for this song and music video is primarily young teens and adults, but it is open to anyone who is struggling in a relationship and hopes to overcome it.

The viewers might enjoy this music video and song in relation with their current emotions and believes, the artists is also really famous since she is a member of the famous Korean girl band group BLACKPINK. The music video contains surreal imagery and intertextual references which may transport viewers to a different world, providing a brief escape from reality. In addition, viewers may relate to Rosé's journey of self and identity discovery especially if they are experiencing something similar. The song's and video's sorrowful tone may evoke certain emotions in viewers, such as sadness or nostalgia, which can be an euphoric and gratifying experience.

Throughout the video, the camera zooms in on Rosé's face, capturing her expressions and conveying a sense of intimacy with the audience. These close-ups are particularly effective during the song's emotional peaks, such as when Rosé sings, "I'm running out of time, every day goes by so fast." The camera remains on her face, emphasizing the intensity of her feelings and drawing the viewer into her emotional world. In addition to close-up shots, the music video also employs long shots and low angle shots, for example, during the opening scenes, the camera is positioned low to the ground, emphasizing the empty space around Rosé and creating a sense of isolation. Thereafter, the camera angle changes to a high angle shot as Rosé wanders through an abandoned apartment. This angle also emphasizes the emptiness of the space, highlighting Rosé's vulnerability and loneliness for ending up her past relationship.

'Gone' also features a variety of camera movements, such as pans, tilts, and tracking shots. These movements create a sense of movement and dynamism in order to create tension within the narrative. For example, during the chorus section of the song, the camera pans across Rosé as she sings, "All my love is gone." This movement emphasizes the sense of loss conveyed in the lyrics.

'Gone' is a narrative music video and it employs a variety of continuity editing techniques to create flow and tell the story chronologically. For example, in the opening scenes of the video, the camera follows Rosé as she walks through the empty apartment. These shots are edited in a way that creates a sense of movement, leading the audience into the apartment where most of the video takes place. Furtheremore, establishing shots are also angaged in the music video in order to introduce and settle the audience where and when the story is happening. The video is predominantly set in Rosé's apartment, which is decorated in white, black, and grey hues. The location of the music video also plays an important role in its visual storytelling as it is the place were it reminds Rose's about her ex-partner. The use of the location creates a sense of atmosphere and mood, contributing to the overall emotional impact of the video.These muted colours emphasize again the main feeling of the song, creating a sense loss. The only exception to this colour scheme is the 'roses', which appears throughout the video in vibrant shades of red. This prop also has a huge connection with the name of the artist, which could suggest that Rosé's personality resembles to the appearance of roses.

The scene in which the music artist is shown breaking a pillow can represent the complex relationship between her past and present. The violent outburst can signify the character's inability to control her emotions, which stems from the fact that the person she loved is no longer in her life. This scene effectively conveys the emotional turmoil the character is experiencing, emphasizing the power that past experiences can hold over a person's present.

Another scene that portrays the character's desperation is the opening shot where she is shown in a bathroom with smudged makeup and messy hair. This suggests that she may have been drinking or wasting her night away because of the person she has lost. This scene creates a sense of vulnerability for the character, showing her at her lowest point and emphasizing the emotional impact of her loss.

By using these scenes to tell a narrative that aligns with the lyrics of the song, the music video effectively conveys the message of the song without relying on a large cast of actors or complicated plotlines. Instead, the video uses simple but powerful visuals to evoke emotion and convey the story of the character's struggles with loss and heartbreak. This can create a more authentic and relatable experience for the audience, allowing them to connect with the music on a deeper level.

The music video also employs flashbacks shots which are used to add depth and meaning to narrative of the song and give and insight to the audience. These flashback shots are used to emphasize the sense of loss and nostalgia conveyed in the song's lyrics. For example, right after the shot where Rosé is layed down on the floor pretty messed up, the next shot shows Rosé reaching out to touch a rose wearing a more colourful costume and smiling to the camera. This memory then leads into a series of flashback shots that depict Rosé and this person in happier times, however, this person is anonymous and doesn't apper in the video, which foreshadows the fact that this person is not longer within her life. Especially the 'camera' that Rosé holds in the music video is a crucial visual element in the video as it connotes and highlights her most memorable memories with her ex-partner.

In the chorus of the song, the camera cuts rapidly between shots of Rosé singing, shots of the empty apartment, and shots of the outside environment. These transitions create a sense energy, emphasizing the emotional intensity of the song. In addition, special effects also enhance the emotional impact of the visuals within the music video. This is shown in the chorus, where Rosé is singing in front of a mirror. As she sings, the mirror shatters, creating a visual representation of the emotional pain expressed in the lyrics. To create a sense of depth and texture, the music video also employs a number of other special effects, including slow-motion shots, overlayed imagery, and color grading. These effects are used minimally but effectively, adding layers of meaning and emotion to the visual elements without overwhelming the video's overall aesthetic.

The music video also includes references to other media texts, such as Rosé lying on the couch surrounded by flowers in one scene. This image is reminiscent of Auguste Rodin's sculpture "The Awakening," which depicts a naked woman emerging from the earth. The sculpture's themes of rebirth and transformation may be reflected in Rosé's love journey.

The costumes and props used in the music video also contribute to its emotional story. Rosé wears a variety of stylish outfits throughout the video, ranging from coloufull to red and black clothing. These outfits are used to create a sense of contrast and to emphasize the flashback shots, it conveys the emotional journey Rosé is going through in completely different styles. Her make-up also portrays her character development, since she is wearing a more cute make-up in the flash back shots, and then more intense and black make-up look in the present shots. Finally, Rosé wears a colouful dress including the clours yellow, blue, green and red to highlight that she is finding her hapyness and independency alone in a slow pace. This scenario represents the ending of the story, it utilizes key lighting to light up and enhace Rose's delightful appearance making her the protagonist, and it also shows a suitcase implying that she might have moved on from the realtionship and is determiend to start a new life.